You say Tomato, I say Tomato
Have you ever gone to an HOA meeting. They can be very interesting. Or they can be very boring. Most times, they can often be a little of
both. Hopefully, though, they will
always be informative. However, before
we discuss the meetings themselves, let’s make sure everyone knows what an HOA
is. HOA stands for Home Owner’s
Association. For planned developments,
the HOA is the organization that controls the common areas of the community and
oversees the management of the community covenants, which set the general rules
for the community. For the large
majority of the community development timeframe, the HOA is usually controlled
by the developer.
And this is where the issue starts. You see, no matter how reputable the
developer, most community residents seem to have an inherent distrust of the
master developer the second they begin to discuss community expenses and
community governance. It is kind of like
that family dog that gets along with everyone until the mailman shows up. Then Fluffy turns into Cujo and you begin to
wonder if an animal exorcism is in order.
It really makes no sense.
Consider the methodology of the home purchase decision. You find a community that you love. You love the neighborhood, the aesthetics,
the amenities, the home plans and the elevations. In fact, the basic community elements,
coupled with the affordability for your budget, are what drove you to buy a
home in that development in the first place.
Then, you sit in on an HOA meeting and all of a sudden you see neighbors
finding a common enemy in the developer for doing nothing more than sharing
information on the community governance that you were privy to when you
purchased the home to begin with. Go
figure.
There is, though, a way to make the meetings much more
palatable for the community and actually increase the trust factor between
developer and homeowner. The answer is
actually quite simple. It is called
transparency. To accomplish this, all a
developer needs to do is include residents on the various community committees
and then make them the reporting voices at the HOA meetings. Let’s take this step by step. Finance, Landscaping and Architectural
Review. If residents are participants in
these three major committees and are truly given the ability to understand, if
not offer input, into the operation of these groups, then you are creating a
platform to inform the community, creating transparency. I always take the approach that every home
sold increases your number of partners by one.
Think about how you need to treat your partners to keep them happy. Keep them informed. Once informed, these individuals become your
advocates. They talk to neighbors, they
spread goodwill and they let everyone know that you have represented the
community interests in the management of the community by giving homeowners a
voice.
Now, let’s get back to the HOA meeting. The developer has two choices to communicate
information to the attendees. They can
manage the meeting by being the lone voice passing along information to those
in attendance. Or, and here is where the
lightbulb over the head goes on, they can let the resident committee participants
be the ones to convey community information to the other residents. It is amazing how the same information is
perceived depending on who is conveying that information. Let’s go back to my Cujo reference. When the developer conveys information, there
is always a certain degree of mistrust.
Not necessarily justified, but it is what it is. Instead, if your neighbor who you have drinks
with, and golf with and share a carpool with is the one passing along the same
information, you are much more inclined to both accept the information as
accurate and also feel that your interests are being represented. Everyone is happy, the sky is blue and there
is goodwill towards your fellow man.
It is all in how you choose to communicate. Remember, Fred said Tomato and Ginger said
Tomato, but in the end, by compromising together, neither was willing to call
the whole thing off. (Really, you can check out the You Tube and see for
yourself!)
Until next time…
Keep kicking the dirt!