Twas the month before year end

Twas the month before year end

 
The holidays are near
Oh yes, what a sight
We want to be happy
But the numbers are light
We had set up our budgets
With high hopes and good cheer
Though now do we panic
As the year end looms near
To turn the corner we planned
New sales they would soar
The recession behind us
Of that we were sure
Not just a few were expected
But a ton of new sales
We felt strong about the market
We would emblazon new trails
Large acreage had been purchased
New lots now secured
We were set for the budget year
Of that we were assured
New sales they would come
We knew that this year would be great
We staffed up for the increase
Sure to have a full plate
But our eyes were too big
A large jump was the lure
In both contracts and closings
Our thoughts they were pure
And now we find ourselves short
Not by a lot, but enough
Our bonuses will suffer
It may get bumpy, a little bit rough
We must move out the inventory
Great year end prices to sell
So at the end of December
We will have a good story to tell
Such is the tale of the builder
To do the best is their plight
While making guesses for the future
And hoping the year end is bright!

Until next time…

Keep kicking the dirt!

Jeff Gersh is President of Gersh Consulting Services, a real estate advisory firm, headquartered in Orlando, FL.  He may be reached at jsgersh@gmail.com or 407-468-9328