Walk the Walk
I have been questioned by numerous people as to why this
blog is called The Dusty Shoe. The
explanation is quite simple. It derives
from a marketing tool called a dusty shoe or dusty boot tour. That is when tours are given of a site that
is still under construction, causing you to quite probably get your shoes a bit
dirty. It also provides an opportunity
for a developer to give select sneak peek visits to highly qualified buyers before the home is
generally open to the public.
Now, not every dusty shoe tour is the same. Think about it for a moment. Wouldn’t it make
sense for large estate home tours to be different than lower priced production home
tours? With that in mind, I offer up
various branded real estate showcase shoe tours:
The Jimmy Choo Shoe Tour.
A tour of a home in a very flashy
area where homes are typically overpriced.
The home will have a lot of bling and be very uncomfortable to live in.
The Wolverine Work Boot Tour. This is a man cave oriented home tour. You would expect to see flat screens in every
room of the house, including a steam proof television in the shower so as not
to miss a sporting event after working all day on the Harley in the Gladiator
finished garage work area.
The Tom’s Shoe Tour.
A green oriented home tour focused on minimizing your carbon footprint
and giving back to the community.
The Croc’s Shoe Tour.
A tour of a slightly out of fashion, but still very comfortable
home.
The Ked’s Shoe Tour.
A tour of a simple, non-descript home.
Nothing really special about it, but everyone always seems to want one
of these.
The Rocky Boots Shoe Tour. A home tour for the outdoorsman. You will usually find lots of wood, dark
leather and possibly a number of stuffed animal heads in the smoking room, next
to the gun rack.
The LL Bean Shoe Tour.
A tour of a wannabe outdoorsman home for the ivy educated yuppie. What they would envision a hunter’s home to
be if they were not concerned with getting the Land Rover dirty.
The Penny Loafer Shoe Tour. A traditional all-American home tour. Classical and functional, but not showy or
innovative.
The Reef Shoe Tour.
A beach house tour. Lots of water
views. You can expect to see a number of
surfboards in the garage with the kitchen refrigerator full of Coronas.
Well, there you have it.
There is no one shoe that fits every home, or every home tour. That is the beauty of real estate. Each home ultimately becomes an extension of
its individual owner. You know the
expression. One man’s trash is another
man’s treasure. You should always be
able to find that one home that always matches how you walk, or, more to the
point, how you live.
Until next time…
Keep kicking the dirt!
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